Use the solutions to train and improve intervention skills
Some tools have developed “exercise” modes that perform training sessions, whether in terms of demand (such as call escalation) or reaction (such as a crisis exercise), delivered in a totally secure environment.
We can also find a “What if” mode that projects us into the situation, plus “if X and Y process is unavailable what are the impacts?” This functionality imagines and detects the impacts in advance, and the flexibility allows users to be better prepared for potential eventualities.
Use solutions to stay informed about threats at all times
We all know that the success of crisis management depends on how it started, how quickly you respond and the manner in which you do so. Being informed as soon as a disruption of any kind occurs facilitates rapid prediction and reaction. A properly configured tool will trigger a quick and efficient reaction to maximise reaction time.
Use solutions to create opportunities
The measurement of this value varies from organization to organization. There are several scenarios in which an organization might choose to implement such a solution and later devise additional business uses and opportunities.
If we go back to the Forrester study, more than one executive said they believe the investment in Everbridge has better positioned their organization’s ability to do business in the future in geographies they would have considered too risky before adopting the platform. It is also possible to do due diligence on employees and partners, as well as on clients. If a store needs to close unexpectedly, for example, it is possible to use the tool to react and notify regular customers, giving them the address of another store nearby.
