First of all, each organization that wants to acquire the best crisis management tool has its own criteria. Nevertheless, we can identify certain qualities that are mostly sought after by client companies:
There are many ways for a tool to satisfy an organization and, from one company to another, we can find varying criteria that supports this. Nevertheless, a tool that has the capacity to provide concrete and solid answers to these satisfaction criteria will be preferred by many of the organizations interested in crisis management tools.
Once again, a tool is never delivered off-the-shelf but must be adapted to the individual needs of the organization, its procedures, human resources and ways of working.
We design the tool based on what the software provider offers, but the magic only happens once you put your stamp on it. Not only will you have made the tool your own, but it will also be a full-fledged part of your organization, with all the changes that this implies. Deploying a tool or solution takes time and money, but the return on investment is huge, both in terms of time saved and lower costs.