‘Traditional’ crisis management is based on many principles and relies on our ability to react quickly and efficiently.
According to the IE portal, “A crisis is any event that occurs suddenly, which destabilizes an organization (country, region, company…) and which is accompanied by a strong emotional charge making this organization lose its reference points. Crisis management is the action methodology of a company, a State or a local authority facing a specific crisis, often violent, which can be natural (disaster), economic, physical, psychotic, or crises related to information, reputation or human resources.”
Looking at crisis scenarios from this position, it is useful to consider any resources which could help a business best respond to disruptive situations.
Capable of being accurate, fast and efficient, crisis management tools can be a good choice when a destabilizing moment such as a crisis occurs and a company is most vulnerable.
However, it’s critical to fully understand the role such a tool can play to help you deal with a situation, starting from change management itself to employee perspectives on what is happening.
Finally, it is important to understand that – for it to be effective when it’s needed most – a dedicated crisis management tool must be continuously managed and regularly upgraded.
